Creative Adventures between Fashion and Travel Icons

Grand hotels, starred restaurants, and glamping provide the backdrop for tales of style and beauty. When places of travel and fashion icons meet, the possibilities of capturing the essence of luxury and exclusivity multiply.

Underlying this is a subtle link involving a desire for experimentation and discovery. Both dimensions are dedicated to the search for unprecedented trajectories, original influences, and new perspectives that can enrich cultural and aesthetic baggage.

The examples of communication between these two worlds are endless: think of the 2019 Dior ‘Cruise Collection’ advertising campaign, which presented the collection in a luxurious resort in Morocco, with desert landscapes and Moorish architecture as a backdrop. And what about Burberry’s iconic ‘Heritage Trench Coat’ , which in 2015 starred in a dinner at the three Michelin-starred restaurant Alain Ducasse at The Dorchester in London?

In 2023, on the other hand, Dolce & Gabbana’s ‘Alta Moda’ campaign played on the concept of Italian authenticity by transporting us to the rustic setting of the Trulli of Alberobello, while in the same year, Valentino launched its new ‘Escape’ collection that invites us to escape and rediscover the beauty of elsewhere, between nature and distant cultures, presenting the capsule collection in the Palazzo Alvino hotel on the Amalfi Coast, and then continuing the journey between the sumptuousness of the Atlantis The Royal Hotel in Dubai and the picturesque shores of the Hamptons.

At the heart of this captivating blend of worlds lies a profound truth: it promises an eternal voyage, urging us to embrace the new, to discover the allure of the exotic, to celebrate diversity and the world in all its forms. And all this, in the name of the most authentic luxury: a profound appreciation for the highest forms of beauty.