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Santoni

Painting a picture of artisanal elegance at its finest

Santoni is a luxury Italian footwear and accessories brand with a reputation for exceptional quality and artisanal craftsmanship. Its signature double-buckle shoe is an icon on the footwear scene, providing the basis for a myriad of experimental yet refined styles that ooze exclusive allure. With a strong presence in both the US and Japan, we were called on to employ our linguistic prowess to project the brand’s prestigious savoir-faire, glamourous appeal and distinctive style codes across borders to reach its multinational, high-end clientele.

Solutions

Galore Studio provides Santoni with personality-driven marketing copy that brings its timeless creations to life. This includes multilingual product descriptions, written in Italian and transcreated into English, German, French and Japanese by our native linguists, who ensure that the copy is always technically accurate, yet is culturally aware and stylistically engaging to the new target audience. For Santoni, our approach has always been to highlight the nuances of the brand’s relationship with colour, leather and detail in a way that is both poetic and authentic in equal parts.

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Results

Storytelling-driven copy that is sensitively crafted to embody the excellence of “Made in Italy” and the signature style codes that set Santoni’s shoes and luxury leather goods apart from the rest.

Santoni

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