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Sebago

Narrating the story of a preppy pioneer

Maine-born brand Sebago is best known for its iconic penny loafer, a hallmark of preppy college fashion, and its Docksides boat shoe, representing the innate connection between Sebago and the ocean. Brand-aware copy that truly embodied the many facets of Sebago’s rich heritage was needed: texts that effortlessly established the link between its product range and the bustle of the harbour, the rugged beauty of the great outdoors and the imposing energy of the metropolis.

Solutions

Galore Studio combines research, creativity and brand awareness to produce newsletters, press releases and product descriptions that highlight Sebago’s acute attention to quality and craftsmanship, whilst celebrating the brand’s Ivy League ties. We also contributed to the first Sebago Year Book alongside prestigious fashion editors and preppy style ambassadors, producing well researched, stylishly written articles that pay homage to the components of Sebago’s essence: adventure-driven roots, a pioneering role in the emergence of preppy fashion, and the sense of community that led to the creation of the Sebago Yacht Club and the birth of the brand back in 1946.

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Results

A coherent voice that is distinctive, authentic and true to Sebago’s roots, expressed through emotionally driven digital and editorial content that elegantly narrates the brand’s rich heritage.

Sebago

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